Drupal For Marketing

Are you looking for more cost effective ways to target your markets?

Drupal makes it possible do more with less - reach out to new customers, enhance relationships to retain current customers, and track the success of your campaigns.

Whether you are evaluating Drupal or running in production, this is a great opportunity to learn more, put your questions to the experts, and connect with the London Drupal community.

What is Drupal?

Out of the box Drupal provides a rich toolset to manage the content and behaviour of your website, including content management and advanced community building features.

Drupal is also framework for rapid development, so new features can be quickly added by installing a plug in from a library of existing modules, over 2,000 are currently available, or you can develop your own modules and plug them in.

Presentations

Presentations will start at 6:30 p.m.

6:30 p.m. - 7:00 p.m.

• Introduction To Drupal
  Introduction and overview - Robert Castelo, Code Positive
  Room A


• Google Analytics
  Analysing Your Audience by David Gildeh, Samba Stream
  Room B


• Views as Embeddable Widgets
  Allow content to exist in the places that are important to your audiences by Darren Mothersele
  Room C

7:15 p.m. - 7:45 p.m.

• SEO
  Drupal modules that provide search engine optomisation by Neil Cameron
  Room A


• Email Marketing With Drupal
  Newsletters and other email services - Robert Castelo, Code Positive
  Room B

8:00 p.m. - 8:30 p.m.

• RDF
  How the semantic web will boost your SEO by Fintan Galvin, White Label Development
  Room A


• Visitor Feedback
  Using the Webform module to collect feedback - Anthony Hunt,  Wilson Fletcher
  Room B

8:30 p.m. - 8:50 p.m.

• Book Draw, Q&A and socialising

 

Food, Drink, and Books

Packt Publishing have kindly donated Drupal books to be won by a few lucky attendees, and Sun Microsystems will provide food and drink as part of their hospitality.

Note

The event will be limited to 120 attendees. If it fills up before you get a ticket, please contact the host to let us know we need to get a bigger venue for the next event. Note that there is a pub below the venue, where the meeting will likely move afterwards.

The tag for this event is #drupal4marketing2009, all presentations will be available after the event.

Organisers

Drupal for Marketing is organised by Code Positive, and Sun Microsystems.

Code Positive are Drupal London consultants with a long history of involvement in the Drupal community.

Sun Microsystems is an active Drupal user, long term Drupal contributor, and as part of their Startup Essentials programme has very kindly provided us with an excellent venue for this event. Drupal uses Sun's MySQL as a backend database for data storage.

Thursday, October 29, 2009 from 6:00 PM - 9:30 PM (GMT)

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Sun Microsystems
King William St
Regis House
EC4R 9AN London
United Kingdom

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